Data protection
Privacy Policy
Preamble
With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also briefly referred to as "data") we process, for what purposes, and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offering").
The terms used are not gender-specific.
Status: March 21, 2026
Table of Contents
- Preamble
- Controller
- Overview of Processing Activities
- Relevant Legal Bases
- Transmission of Personal Data
- International Data Transfers
- General Information on Data Storage and Deletion
- Rights of Data Subjects
- Business Services
- Use of Online Platforms for Offer and Sales Purposes
- Payment Procedures
- Provision of the Online Offering and Web Hosting
- Use of Cookies
- Blogs and Publication Media
- Contact and Inquiry Management
- Newsletter and Electronic Notifications
- Promotional Communication via Email, Post, Fax or Telephone
- Sweepstakes and Contests
- Surveys and Polls
- Web Analytics, Monitoring, and Optimization
- Online Marketing
- Affiliate Programs and Affiliate Links
- Customer Reviews and Rating Procedures
- Presences in Social Networks (Social Media)
- Plug-ins and Embedded Functions and Content
- Changes and Updates
Controller
Information pursuant to § 5 TMG
Semin Catovic
acting under "velleta"
Auf der Hillerswies 1
56288 Wohnroth
Germany
Email address: info@velleta.de
Overview of Processing Activities
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
Types of Data Processed
- Inventory data.
- Employee data.
- Payment data.
- Location data.
- Contact data.
- Content data.
- Contract data.
- Usage data.
- Meta, communication, and procedural data.
- Event data (Facebook).
- Log data.
Categories of Data Subjects
- Service recipients and clients.
- Employees.
- Prospective customers.
- Communication partners.
- Users.
- Sweepstakes and contest participants.
- Business and contractual partners.
- Participants.
- Third parties.
- Whistleblowers.
Purposes of Processing
- Provision of contractual services and fulfillment of contractual obligations.
- Communication.
- Security measures.
- Direct marketing.
- Reach measurement.
- Tracking.
- Office and organizational procedures.
- Conversion measurement.
- Target group formation.
- Affiliate tracking.
- Organizational and administrative procedures.
- Conducting sweepstakes and contests.
- Feedback.
- Surveys and questionnaires.
- Marketing.
- Profiles with user-related information.
- Provision of our online offering and user-friendliness.
- Information technology infrastructure.
- Whistleblower protection.
- Public relations.
- Sales promotion.
- Business processes and business administration procedures.
Relevant Legal Bases
Relevant Legal Bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations in your or our country of residence or establishment may apply. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you about them in the privacy policy.
- Consent (Art. 6 para. 1 lit. a) GDPR) - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
- Performance of a Contract and Pre-contractual Requests (Art. 6 para. 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
- Legal Obligation (Art. 6 para. 1 lit. c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
- Legitimate Interests (Art. 6 para. 1 lit. f) GDPR) - processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
National Data Protection Regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. This includes in particular the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission and automated decision-making in individual cases including profiling. Furthermore, state data protection laws of the individual federal states may apply.
Transmission of Personal Data
In the course of our processing of personal data, it may happen that these are transmitted to or disclosed to other bodies, companies, legally independent organizational units or persons. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.
International Data Transfers
Data processing in third countries: If we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or disclosing or transmitting data to other persons, bodies or companies (which becomes apparent from the postal address of the respective provider or if the data protection declaration explicitly refers to data transfer to third countries), this is always done in accordance with legal requirements.
For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission on July 10, 2023. In addition, we have concluded standard contractual clauses with the respective providers that comply with the requirements of the EU Commission and establish contractual obligations for the protection of your data.
This dual protection ensures comprehensive safeguarding of your data: the DPF forms the primary level of protection, while the standard contractual clauses serve as additional security. Should there be changes within the DPF, the standard contractual clauses act as a reliable fallback option. This ensures that your data remains adequately protected even in the event of political or legal changes.
For individual service providers, we will inform you whether they are DPF-certified and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English).
For data transfers to other third countries, appropriate security measures apply, in particular standard contractual clauses, explicit consents or legally required transfers. Information on third country transfers and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.
General Information on Data Storage and Deletion
We delete personal data that we process in accordance with legal requirements as soon as the underlying consents are revoked or there are no further legal grounds for processing. This applies to cases where the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data.
In particular, data that must be retained for commercial or tax reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.
Our privacy policy contains additional information on data retention and deletion that specifically applies to certain processing activities.
If there are multiple specifications for the retention period or deletion deadlines of data, the longest period is always decisive. Data that is no longer used for its original purpose but is retained due to legal requirements or other reasons will only be processed for the reasons that justify its retention.
Retention and deletion of data: The following general deadlines apply to retention and archiving under German law:
- 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet, as well as the work instructions and other organizational documents required for their understanding (§ 147 para. 1 no. 1 in conjunction with para. 3 AO, § 14b para. 1 UStG, § 257 para. 1 no. 1 in conjunction with para. 4 HGB).
- 8 years - Booking vouchers, such as invoices and expense receipts (§ 147 para. 1 no. 4 and 4a in conjunction with para. 3 sentence 1 AO and § 257 para. 1 no. 4 in conjunction with para. 4 HGB).
- 6 years - Other business documents: received commercial or business letters, reproductions of sent commercial or business letters, other documents, insofar as they are relevant for taxation, e.g., hourly wage slips, cost accounting sheets, calculation documents, price markings, but also payroll documents, insofar as they are not already booking vouchers and cash register strips (§ 147 para. 1 no. 2, 3, 5 in conjunction with para. 3 AO, § 257 para. 1 no. 2 and 3 in conjunction with para. 4 HGB).
- 3 years - Data required to consider potential warranty and compensation claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experience and common industry practices, will be stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).
Start of the period at the end of the year: If a period does not explicitly begin on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the period is the effective date of termination or other termination of the legal relationship.
Rights of Data Subjects
Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:
- Right to Object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(e) or (f) GDPR, including profiling based on those provisions. Where personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.
- Right to Withdraw Consent: You have the right to withdraw given consents at any time.
- Right of Access: You have the right to request confirmation as to whether data concerning you is being processed, and to information about this data as well as further information and a copy of the data in accordance with legal requirements.
- Right to Rectification: You have the right, in accordance with legal requirements, to request the completion of data concerning you or the rectification of inaccurate data concerning you.
- Right to Erasure and Restriction of Processing: You have the right, in accordance with legal requirements, to request that data concerning you be erased without undue delay, or alternatively, in accordance with legal requirements, to request restriction of processing of the data.
- Right to Data Portability: You have the right to receive the data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format in accordance with legal requirements, or to request its transmission to another controller.
- Complaint to Supervisory Authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the provisions of the GDPR.
Business Services
We process personal data of our contractual and business partners, such as customers, clients, prospective customers, suppliers, and other cooperation partners (collectively "contractual partners"), for the initiation, execution, and settlement of contractual relationships and comparable legal relationships. This also includes pre-contractual measures taken upon request, as well as communication in connection with the respective contractual relationship.
The processing serves, in particular, the fulfillment of our primary and secondary contractual obligations. This includes the provision of agreed services, any update and information obligations, the handling of warranty and other performance disruptions, the processing of cancellations, termination of continuing obligations, reversals, refunds, and the processing of other contract-related declarations and inquiries. Both one-time contracts and ongoing contractual relationships are covered.
In particular, master data such as name, address, and company name if applicable, contact data such as email address and telephone number, contract and service data such as contract subject, contract term, order or transaction number, usage and performance data, payment and billing data, as well as communication content and histories are processed. If necessary, we also process data disclosed or transmitted to us in the course of executing an order.
In addition, we process the data to safeguard our rights and to comply with legal obligations. This includes, in particular, retention obligations under commercial and tax law, documentation obligations, and, if applicable, proof and accountability obligations. Data is also processed on the basis of our legitimate interests in proper business management, internal administration, risk management, and IT security, as well as in protecting our business operations and our contractual partners from misuse, threats to data, secrets, and other legal assets. This may also include the involvement of external service providers such as IT and telecommunications providers, transport and logistics companies, payment service providers, banks, tax and legal advisors, or other auxiliary persons, insofar as this is necessary for the performance of the contract or to fulfill legal obligations.
Personal data is only passed on to third parties if this is necessary for the performance of the contract, for the implementation of pre-contractual measures, for the protection of legitimate interests, or for the fulfillment of legal obligations. We will inform you separately about further processing, in particular for marketing purposes, within the framework of this data protection declaration.
We will inform contractual partners about the data required in each individual case as part of the data collection process, for example, by appropriate labeling in online forms or during personal contact.
The data will be deleted as soon as it is no longer required for the aforementioned purposes and no legal retention periods conflict with its deletion. Statutory retention periods, particularly under commercial and tax law, may require longer storage. We delete data transmitted in the context of a specific order after completion of the order and expiry of any retention periods, unless further legal or contractual obligations to store the data exist.
The legal basis for processing is Art. 6 para. 1 lit. b GDPR for the implementation of pre-contractual measures and for the fulfillment of the respective contractual relationship, as well as Art. 6 para. 1 lit. c GDPR for the fulfillment of legal obligations. Insofar as the processing is based on legitimate interests, it is carried out on the basis of Art. 6 para. 1 lit. f GDPR. Insofar as the processing is based on Art. 6 para. 1 lit. f GDPR, it is carried out to safeguard our legitimate interests in proper and efficient business organization, internal administration and documentation of business processes, enforcement and defense of legal claims, ensuring IT and data security, preventing misuse and fraud, and the economic management and development of our business operations. These interests exist in particular in ensuring a secure and legally compliant business operation as well as in maintaining our entrepreneurial capacity to act.
- Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., postal and email addresses or telephone numbers); Contract data (e.g., subject of contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g., IP addresses, time stamps, identification numbers, involved persons).
- Affected persons: Service recipients and clients; Interested parties. Business and contractual partners.
- Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; Security measures; Communication; Office and organizational procedures; Organizational and administrative procedures. Business processes and commercial procedures.
- Storage and deletion: Deletion according to information in the section "General information on data storage and deletion".
- Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 p. 1 lit. c) GDPR). Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- Online shop, order forms, e-commerce and performance of services: We process our customers' data to enable them to select, purchase or order selected products, goods and associated services, as well as their payment and provision or delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is marked as such within the order or comparable purchase process and includes the information required for delivery or provision and billing, as well as contact information to enable any inquiries; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR).
Use of online platforms for offering and sales purposes
We offer our services on online platforms operated by other service providers. In this context, in addition to our data protection notices, the data protection notices of the respective platforms also apply. This applies in particular with regard to the implementation of the payment process and the procedures used on the platforms for reach measurement and interest-based marketing.
- Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., postal and email addresses or telephone numbers); Contract data (e.g., subject of contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g., IP addresses, time stamps, identification numbers, involved persons).
- Affected persons: Service recipients and clients. Business and contractual partners.
- Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; Marketing. Business processes and commercial procedures.
- Storage and deletion: Deletion according to information in the section "General information on data storage and deletion".
- Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- shopify: Platform through which e-commerce services are offered and performed. The services and processes carried out in connection with them include, in particular, online shops, websites, their offers and content, community elements, purchase and payment processes, customer communication, as well as analysis and marketing; Service provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website: https://www.shopify.com/de/. Privacy Policy: https://www.shopify.com/de/legal/datenschutz.
Payment procedures
Within the framework of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer affected persons efficient and secure payment options and use other service providers in addition to banks and credit institutions for this purpose (collectively "payment service providers"). Payment transactions are carried out exclusively via encrypted connections, in accordance with the state of the art, so that the data entered is protected from unauthorized access during transmission.
The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive account or credit card related information, but only information with confirmation or negative notification of the payment. In certain circumstances, the data may be transmitted by the payment service providers to credit agencies. This transmission serves the purpose of identity and creditworthiness checks. For this, we refer to the terms and conditions and privacy notices of the payment service providers.
The terms and conditions and privacy notices of the respective payment service providers, which can be accessed within the respective websites or transaction applications, apply to payment transactions. We also refer to these for further information and to assert rights of revocation, information and other data subject rights.
- Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contract data (e.g., subject of contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g., IP addresses, time stamps, identification numbers, involved persons). Contact data (e.g., postal and email addresses or telephone numbers).
- Affected persons: Service recipients and clients; Business and contractual partners. Interested parties.
- Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations. Business processes and commercial procedures.
- Storage and deletion: Deletion according to information in the section "General information on data storage and deletion".
- Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- Amazon Payments: Payment services (technical integration of online payment methods); Service provider: Amazon Payments Europe S.C.A. 38 avenue J.F. Kennedy, L-1855 Luxembourg; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website: https://pay.amazon.de/. Privacy Policy: https://pay.amazon.de/help/201212490.
- American Express: Payment services (technical integration of online payment methods); Service provider: American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website: https://www.americanexpress.com/de/. Privacy Policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.
- Apple Pay: Payment services (technical integration of online payment methods); Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website: https://www.apple.com/de/apple-pay/. Privacy Policy: https://www.apple.com/legal/privacy/de-ww/.
- Google Pay: Payment services (technical integration of online payment methods); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website: https://pay.google.com/intl/de_de/about/. Privacy Policy: https://policies.google.com/privacy.
- Klarna: Payment services (technical integration of online payment methods); Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website: https://www.klarna.com/de. Privacy Policy: https://www.klarna.com/de/datenschutz.
- Mastercard: Payment services (technical integration of online payment methods); Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website: https://www.mastercard.de/de-de.html. Privacy Policy: https://www.mastercard.de/de-de/datenschutz.html.
- PayPal: Payment services (technical integration of online payment methods) (e.g., PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website: https://www.paypal.com/de. Privacy Policy: https://www.paypal.com/de/legalhub/paypal/privacy-full.
- Stripe: Payment services (technical integration of online payment methods); Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website: https://stripe.com; Privacy Policy: https://stripe.com/de/privacy. Basis for third country transfers: Data Privacy Framework (DPF).
- Visa: Payment services (technical integration of online payment methods); Service provider: Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, GB; Legal bases: Performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website: https://www.visa.de. Privacy Policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.
Provision of the online offer and web hosting
We process users' data to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or end device.
- Types of data processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g., IP addresses, time stamps, identification numbers, involved persons). Log data (e.g., log files regarding logins or data retrieval or access times).
- Affected persons: Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)); Security measures. Provision of contractual services and fulfillment of contractual obligations.
- Retention and deletion: Deletion according to the information in the "General information on data storage and deletion" section.
- Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- Collection of access data and log files: Access to our online offering is logged in the form of so-called "server log files". Server log files may include the address and name of the accessed web pages and files, date and time of access, transferred data volume, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider. Server log files can be used, on the one hand, for security purposes, e.g., to prevent server overload (especially in the case of abusive attacks, so-called DDoS attacks), and, on the other hand, to ensure server utilization and stability; Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is necessary for evidentiary purposes are excluded from deletion until the final clarification of the respective incident.
- 1&1 IONOS: Services in the field of providing IT infrastructure and related services (e.g., storage space and/or computing capacities); Service provider: 1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany; Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR); Website: https://www.ionos.de; Privacy Policy: https://www.ionos.de/terms-gtc/terms-privacy. Data Processing Agreement: https://www.ionos.de/hilfe/datenschutz/allgemeine-informationen-zur-datenschutz-grundverordnung-dsgvo/vereinbarung-zur-auftragsverarbeitung-avv-mit-ionos-abschliessen/.
Use of cookies
The term "cookies" refers to functions that store and read information on users' end devices. Cookies can also be used for various purposes, such as the functionality, security, and convenience of online offerings, as well as the creation of analyses of visitor flows. We use cookies in accordance with legal regulations. For this, we obtain the user's consent in advance if necessary. If consent is not necessary, we rely on our legitimate interests. This applies if the storage and reading of information are essential to provide explicitly requested content and functions. This includes, for example, storing settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We provide clear information about their scope and which cookies are used.
Information on legal bases under data protection law: Whether we process personal data with the help of cookies depends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.
Storage duration: With regard to the storage duration, the following types of cookies are distinguished:
- Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g., browser or mobile application).
- Persistent cookies: Persistent cookies remain stored even after the end device is closed. For example, the login status can be saved, and preferred content can be displayed directly when the user revisits a website. Likewise, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., in the context of obtaining consent), they should assume that these are permanent and the storage duration can be up to two years.
General information on revocation and objection (opt-out): Users can revoke their given consents at any time and also declare an objection to the processing in accordance with legal requirements, also by means of their browser's privacy settings.
- Types of data processed: Meta, communication, and procedural data (e.g., IP addresses, time data, identification numbers, involved persons).
- Persons affected: Users (e.g., website visitors, users of online services).
- Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR). Consent (Art. 6 (1) sentence 1 lit. a) GDPR).
Further information on processing processes, procedures and services:
- Processing of cookie data based on consent: We use a consent management solution to obtain users' consent for the use of cookies or for the procedures and providers mentioned in the context of the consent management solution. This procedure serves to obtain, log, manage, and revoke consents, particularly concerning the use of cookies and similar technologies used to store, read, and process information on users' end devices. Within this procedure, users' consents for the use of cookies and the associated processing of information, including the specific processing and providers mentioned in the consent management procedure, are obtained. Users also have the option to manage and revoke their consents. Consent declarations are stored to avoid re-querying and to be able to provide proof of consent in accordance with legal requirements. Storage takes place server-side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies to be able to assign the consent to a specific user or their device. If no specific information is available about the providers of consent management services, the following general information applies: The storage period for consent is up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g., relevant categories of cookies and/or service providers) as well as information about the browser, the system, and the end device used; Legal bases: Consent (Art. 6 (1) sentence 1 lit. a) GDPR).
Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). The readers' data is processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for security reasons. Otherwise, we refer to the information on the processing of visitors to our publication medium within the framework of these data protection notices.
- Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Contact data (e.g., postal and e-mail addresses or telephone numbers); Content data (e.g., text or image messages and posts, as well as information related to them, such as authorship or time of creation); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g., IP addresses, time data, identification numbers, persons involved).
- Persons affected: Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Feedback (e.g., collecting feedback via online form); Provision of our online offering and user-friendliness; Security measures. Organizational and administrative procedures.
- Retention and deletion: Deletion according to the information in the "General information on data storage and deletion" section.
- Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
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Comments and contributions: If users leave comments or other contributions, their IP addresses may be stored based on our legitimate interests. This is done for our security, should someone leave unlawful content in comments and contributions (insults, forbidden political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.
Furthermore, we reserve the right to process user data for spam detection based on our legitimate interests.
On the same legal basis, we reserve the right to store the IP addresses of users for the duration of surveys and to use cookies to avoid multiple votes.
The personal information, any contact and website information, as well as the content information communicated within the scope of comments and contributions, will be stored permanently by us until the user objects; Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).
Contact and inquiry management
When contacting us (e.g., by mail, contact form, email, telephone, or social media) and within the framework of existing user and business relationships, the information of the inquiring persons is processed insofar as this is necessary to answer the contact inquiries and any requested measures.
- Types of data processed: Contact data (e.g., postal and e-mail addresses or telephone numbers); Content data (e.g., text or image messages and posts, as well as information related to them, such as authorship or time of creation). Meta, communication and procedural data (e.g., IP addresses, time data, identification numbers, persons involved).
- Persons affected: Communication partners.
- Purposes of processing and legitimate interests: Communication; Organizational and administrative procedures; Feedback (e.g., collecting feedback via online form). Provision of our online offering and user-friendliness.
- Retention and deletion: Deletion according to the information in the "General information on data storage and deletion" section.
- Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR). Fulfillment of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR).
Further information on processing processes, procedures and services:
- Contact form: When contacting us via our contact form, by email, or other communication channels, we process the personal data transmitted to us to answer and handle the respective request. This typically includes details such as name, contact information, and possibly other information communicated to us and necessary for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 (1) sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).
Newsletter and electronic notifications
We send newsletters, emails and other electronic notifications (hereinafter "newsletters") exclusively with the consent of the recipients or on the basis of a legal permission. If the contents of the newsletter are specified as part of a registration, these contents are decisive for the users' consent. To subscribe to our newsletter, providing your email address is usually sufficient. However, to offer you a personalized service, we may ask for your name for a personal address in the newsletter or for further information if it is necessary for the purpose of the newsletter.
Deletion and restriction of processing: We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them, to prove a previously given consent. The processing of this data will be limited to the purpose of a potential defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is simultaneously confirmed. In the case of obligations to permanently comply with objections, we reserve the right to store the email address solely for this purpose in a blacklist (so-called "blocklist").
The logging of the registration process is based on our legitimate interests for the purpose of proving its proper course. Insofar as we commission a service provider to send emails, this is done based on our legitimate interests in an efficient and secure dispatch system.
Contents:
Information about us, our services, promotions, and offers.
- Types of data processed: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Contact data (e.g., postal and email addresses or telephone numbers); Meta, communication, and procedural data (e.g., IP addresses, time data, identification numbers, persons involved). Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
- Persons affected: Communication partners.
- Purposes of processing and legitimate interests: Direct marketing (e.g., by email or postal mail).
- Legal bases: Consent (Art. 6 (1) sentence 1 lit. a) GDPR).
- Right to object (Opt-Out): You can cancel the receipt of our newsletter at any time, i.e., revoke your consents, or object to further receipt. A link to cancel the newsletter can be found either at the end of each newsletter or you can use one of the contact options listed above, preferably email, for this purpose.
Further information on processing processes, procedures and services:
- Measurement of open and click rates: The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server or the server of a shipping service provider, if we use one, when the newsletter is opened. As part of this retrieval, technical information, such as browser and system details, as well as your IP address and the time of retrieval, are initially collected. This information is used for the technical improvement of our newsletter based on technical data or the target groups and their reading behavior based on their retrieval locations (the; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
Advertising communication via email, post, fax or telephone
We process personal data for the purpose of advertising communication, which can take place via various channels, such as email, telephone, post or fax, in accordance with legal requirements.
Recipients have the right to revoke their consent at any time or to object to advertising communication free of charge at any time via the contact option mentioned above.
After revocation or objection, we will store the data required to prove the previous authorization for contact or sending for up to three years after the end of the year of revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. On the basis of our legitimate interest in permanently observing the revocation or objection of users, we also store the data required to prevent renewed contact (e.g., depending on the communication channel, the email address, telephone number, name).
- Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers). Content data (e.g. textual or pictorial messages and contributions and information relating to them, such as authorship or time of creation).
- Data subjects: Communication partners.
- Purposes of processing and legitimate interests: Direct marketing (e.g. by email or post); Marketing. Sales promotion.
- Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.
- Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Sweepstakes and contests
We process personal data of participants in sweepstakes and contests only in compliance with the relevant data protection regulations, to the extent that the processing is contractually necessary for the provision, execution and settlement of the sweepstake, the participants have consented to the processing, or the processing serves our legitimate interests (e.g., in the security of the sweepstake or the protection of our interests against misuse by possibly collecting IP addresses when submitting sweepstake entries).
If participants' contributions are published as part of the sweepstakes (e.g., as part of a vote or presentation of the sweepstake entries or winners, or reporting on the sweepstake), we point out that the participants' names may also be published in this context. Participants can object to this at any time.
If the sweepstake takes place within an online platform or a social network (e.g., Facebook or Instagram, hereinafter referred to as "online platform"), the terms of use and data protection regulations of the respective platforms also apply. In these cases, we point out that we are responsible for the information provided by the participants in the context of the sweepstake and that inquiries regarding the sweepstake should be addressed to us.
The participants' data will be deleted as soon as the sweepstake or contest has ended and the data is no longer required to inform the winners or because no further inquiries about the sweepstake are to be expected. In principle, participants' data will be deleted no later than 6 months after the end of the sweepstake. Winners' data may be retained longer, for example, to answer questions about prizes or to fulfill prize services; in this case, the retention period depends on the type of prize and is, for example, up to three years for goods or services, to be able to process warranty cases, for example. Furthermore, participants' data may be stored longer, for example, in the form of reporting on the sweepstake in online and offline media.
If data was also collected for other purposes as part of the sweepstake, their processing and retention period are governed by the data protection notices for this use (e.g., in the case of a newsletter subscription as part of a sweepstake).
- Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers). Content data (e.g. textual or pictorial messages and contributions and information relating to them, such as authorship or time of creation).
- Data subjects: Sweepstakes and contest participants.
- Purposes of processing and legitimate interests: Running sweepstakes and contests.
- Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.
- Legal bases: Fulfillment of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Surveys and polls
We conduct surveys and polls to collect information for the communicated survey or poll purpose. The surveys and polls we conduct (hereinafter "surveys") are evaluated anonymously. Personal data is processed only to the extent necessary for the provision and technical implementation of the surveys (e.g., processing of the IP address to display the survey in the user's browser or to enable the survey to be resumed using a cookie).
- Types of data processed: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. textual or pictorial messages and contributions and information relating to them, such as authorship or time of creation). Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
- Data subjects: Participants.
- Purposes of processing and legitimate interests: Feedback (e.g. collecting feedback via online form). Surveys and questionnaires (e.g. surveys with input options, multiple-choice questions).
- Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section.
- Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
- Google Forms: Creation and evaluation of online forms, surveys, feedback forms, etc.; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.google.de/intl/de/forms; Privacy Policy: https://policies.google.com/privacy; Data processing agreement: https://cloud.google.com/terms/data-processing-addendum. Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://cloud.google.com/terms/eu-model-contract-clause).
Web analysis, monitoring and optimization
Web analysis (also referred to as "reach measurement") serves to evaluate the visitor flows of our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offering or its functions or content are most frequently used, or invite for reuse. We are also able to identify areas that need optimization.
In addition to web analysis, we may also use testing procedures to test and optimize different versions of our online offering or its components.
Unless otherwise stated below, profiles, i.e., data combined for a usage process, may be created for these purposes, and information may be stored and then read out in a browser or on an end device. The collected data includes, in particular, visited websites and elements used there, as well as technical information, such as the browser used, the computer system used, and information on usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, the processing of location data is also possible.
In addition, users' IP addresses are stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no clear user data (such as email addresses or names) is stored as part of web analysis, A/B testing and optimization, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.
Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economic and user-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
- Types of data processed: Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, involved persons).
- Data subjects: Users (e.g. website visitors, users of online services).
- Purposes of processing and legitimate interests: Reach measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
- Retention and deletion: Deletion in accordance with the information in the "General information on data storage and deletion" section. Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods can be stored on users' devices for a period of two years.).
- Security measures: IP masking (pseudonymization of the IP address).
- Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
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Google Analytics: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain unique data such as names or email addresses. It serves to assign analytical information to an end device in order to recognize which content users have accessed within one or various usage processes, which search terms they have used, re-accessed, or interacted with our online offering. The time and duration of use are also stored, as well as the sources of users who refer to our online offering and technical aspects of their end devices and browsers.
In this process, pseudonymous user profiles are created with information from the use of different devices, whereby cookies can be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics does provide coarse geographic location data by deriving the following metadata from IP addresses: city (and the derived latitude and longitude of the city), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for further purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for displaying advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and processed data). -
Google Tag Manager: We use Google Tag Manager, software from Google that allows us to manage so-called website tags centrally via a user interface. Tags are small code elements on our website used to record and analyze visitor activities. This technology helps us to improve our website and the content offered on it. Google Tag Manager itself does not create user profiles, store cookies with user profiles, or conduct independent analyses. Its function is limited to simplifying and making the integration and management of tools and services that we use on our website more efficient. Nevertheless, when using Google Tag Manager, users' IP addresses are transmitted to Google, which is technically necessary to implement the services we use. Cookies may also be set. However, this data processing only occurs when services are integrated via the Tag Manager. For more detailed information on these services and their data processing, please refer to the further sections of this privacy policy; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement:
https://business.safety.google/adsprocessorterms. Basis for Third-Country Transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms).
Online Marketing
We process personal data for the purpose of online marketing, which may include the marketing of advertising spaces or the display of promotional and other content (collectively referred to as "content") based on the potential interests of users, as well as the measurement of their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (a "cookie") or similar procedures are used to store information relevant for displaying the aforementioned content. This may include, for example, content viewed, websites visited, online networks used, as well as communication partners and technical information such as the browser used, the computer system used, and information about usage times and functions used. If users have consented to the collection of their location data, this may also be processed.
In addition, users' IP addresses are stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) for user protection. Generally, no clear data of users (such as email addresses or names) are stored within the online marketing process, but rather pseudonyms. This means that neither we nor the providers of the online marketing processes know the actual user identity, but only the information stored in their profiles.
The information in the profiles is generally stored in cookies or using similar methods. These cookies can later generally also be read on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content, supplemented with further data, and stored on the server of the online marketing service provider.
In exceptional cases, it is possible to assign clear data to the profiles, primarily when users are, for example, members of a social network whose online marketing procedure we use, and the network combines the user profiles with the aforementioned information. Please note that users may enter into additional agreements with the providers, for example, by giving consent during registration.
We generally only receive access to aggregated information about the success of our advertisements. However, as part of so-called conversion tracking, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to a conclusion of a contract with us. Conversion tracking is used solely for the success analysis of our marketing measures.
Unless otherwise stated, please assume that cookies used are stored for a period of two years.
Information on Legal Bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
Information on Revocation and Objection:
We refer to the privacy notices of the respective providers and the objection options specified for them (so-called "opt-out"). If no explicit opt-out option has been specified, there is also the possibility that you can switch off cookies in your browser settings. However, this may restrict the functionality of our online offering. We therefore also recommend the following opt-out options, which are offered collectively for the respective regions:
a) Europe: https://www.youronlinechoices.eu.
b) Canada: https://youradchoices.ca/.
c) USA: https://optout.aboutads.info/.
d) Cross-regional: https://optout.aboutads.info.
- Types of Data Processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved persons).
- Data Subjects: Users (e.g., website visitors, users of online services).
- Purposes of Processing and Legitimate Interests: Reach measurement (e.g., access statistics, recognition of returning visitors); Tracking (e.g., interest-/behavior-based profiling, use of cookies); Audience targeting; Marketing; Profiles with user-related information (creation of user profiles). Conversion measurement (measurement of the effectiveness of marketing measures).
- Retention and Deletion: Deletion in accordance with the information in the "General Information on Data Storage and Deletion" section. Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
- Security Measures: IP masking (pseudonymization of the IP address).
- Legal Bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures, and services:
- Google Ads and Conversion Measurement: Online marketing procedure for the purpose of placing content and ads within the service provider's advertising network (e.g., in search results, in videos, on websites, etc.), so that they are displayed to users who have a presumed interest in the ads. In addition, we measure the conversion of the ads, i.e., whether users have used them as an opportunity to interact with the ads and use the advertised offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR), Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for Third-Country Transfers: Data Privacy Framework (DPF); Further Information: Types of processing and processed data: https://business.safety.google/adsservices/. Data processing terms between controllers and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms.
- Google Adsense with Personalized Ads: We integrate the Google Adsense service, which allows personalized ads to be placed within our online offering. Google Adsense analyzes user behavior and uses this data to display targeted advertising tailored to the interests of our visitors. We receive financial compensation for each ad placement or other uses of these ads; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for Third-Country Transfers: Data Privacy Framework (DPF); Further Information: Types of processing and processed data: https://business.safety.google/adsservices/. Data processing terms for Google advertising products: Information on services data processing terms between controllers and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms.
- Google Adsense with Non-Personalized Ads: We use the Google Adsense service to display non-personalized ads in our online offering. These ads are not based on individual user behavior but are selected based on general characteristics such as the content of the page or your approximate geographical location. We receive compensation for the display or other use of these ads; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for Third-Country Transfers: Data Privacy Framework (DPF); Further Information: Types of processing and processed data: https://business.safety.google/adsservices/. Data processing terms for Google advertising products: Information on services data processing terms between controllers and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms.
- LinkedIn Insight Tag: Code that is loaded when a user visits our online offering and tracks the user's behavior and conversions, storing them in a profile (possible uses: measuring campaign performance, optimizing ad delivery, building custom and similar audiences); Service Provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland; Legal Bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Cookie Policy: https://www.linkedin.com/legal/cookie_policy; Data Processing Agreement: https://www.linkedin.com/legal/l/dpa; Basis for Third-Country Transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa). Opt-Out Option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Affiliate Programs and Affiliate Links
In our online offering, we integrate so-called affiliate links or other references (which may include, for example, search masks, widgets, or discount codes) to the offers and services of third-party providers (collectively referred to as "affiliate links"). If users follow the affiliate links or subsequently make use of the offers, we may receive a commission or other benefits from these third-party providers (collectively referred to as "commission").
To track whether users have used the offers of an affiliate link we have used, it is necessary for the respective third-party providers to know that users have followed an affiliate link embedded within our online offering. The assignment of the affiliate links to the respective business transactions or other actions (e.g., purchases) serves solely for the purpose of commission billing and is removed as soon as it is no longer required for that purpose.
For the purposes of the aforementioned assignment of affiliate links, the affiliate links can be supplemented with certain values that are part of the link or can be stored otherwise, e.g., in a cookie. Such values may include, in particular, the referring website, the time, an online identifier of the operators of the website where the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer, and an online identifier of the user.
Information on Legal Bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.
- Types of Data Processed: Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved persons).
- Data Subjects: Prospects. Users (e.g., website visitors, users of online services).
- Purposes of Processing and Legitimate Interests: Affiliate tracking.
- Retention and Deletion: Deletion in accordance with the information in the "General Information on Data Storage and Deletion" section.
- Legal Bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate Interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Customer Reviews and Evaluation Procedures
We participate in review and evaluation procedures to evaluate, optimize, and promote our services. If users rate us or provide other feedback via the participating evaluation platforms or procedures, the general terms and conditions or terms of use and privacy policies of the providers also apply. As a rule, evaluation also requires registration with the respective providers.
To ensure that the reviewers have actually used our services, we transmit the necessary data regarding the customer and the service used (including name, email address, and order number or item number) to the respective evaluation platform with the customer's consent. This data is used solely to verify the authenticity of the user.
- Types of Data Processed: Contract data (e.g., subject matter of contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, involved persons).
- Affected individuals: Recipients of services and clients. Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Feedback (e.g., collecting feedback via online form). Marketing.
- Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Presences in social networks (Social Media)
We maintain online presences within social networks and process user data in this context to communicate with users active there or to offer information about ourselves.
We point out that user data may be processed outside the European Union. This may result in risks for users, for example, because the enforcement of user rights could be made more difficult.
Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and resulting interests. The latter may in turn be used to place advertisements inside and outside the networks that presumably correspond to the users' interests. Therefore, cookies are usually stored on the users' computers, in which the users' usage behavior and interests are stored. In addition, data can also be stored in the usage profiles regardless of the devices used by the users (especially if they are members of the respective platforms and logged in there).
For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information of the operators of the respective networks.
Also in the case of requests for information and the assertion of data subject rights, we point out that these can be most effectively asserted with the providers. Only the latter have access to the user data and can directly take appropriate measures and provide information. Should you still need help, you can contact us.
- Types of data processed: Contact data (e.g., postal and email addresses or phone numbers); Content data (e.g., textual or visual messages and posts and related information, such as authorship or creation time). Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
- Affected individuals: Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Communication; Feedback (e.g., collecting feedback via online form). Public relations.
- Retention and deletion: Deletion according to information in the section "General information on data storage and deletion".
- Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures, and services:
- Instagram: Social network, enables sharing photos and videos, commenting and liking posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com; Privacy policy: https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
- Facebook Pages: Profiles within the social network Facebook - The controller is jointly responsible with Meta Platforms Ireland Limited for the collection and transmission of data of visitors to our Facebook page ("Fanpage"). This includes, in particular, information about user behavior (e.g., viewed or interacted content, actions performed) as well as device information (e.g., IP address, operating system, browser type, language settings, cookie data). More details can be found in the Facebook data policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide us with statistical evaluations via the "Page Insights" service, which provide information on how people interact with our page and its content. The basis for this is an agreement with Facebook ("Information on Page Insights": https://www.facebook.com/legal/terms/page_controller_addendum), which regulates, among other things, security measures and the exercise of data subject rights. Further information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users can therefore address requests for information or deletion directly to Facebook. The rights of users (in particular information, deletion, objection, complaint to a supervisory authority) remain unaffected by this. The joint responsibility is limited exclusively to the collection of data by Meta Platforms Ireland Limited (EU). Meta Platforms Ireland Limited is solely responsible for further processing, including a possible transfer to Meta Platforms Inc. in the USA; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com; Privacy policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).
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LinkedIn: Social network - We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of visitor data used to create the "Page Insights" (statistics) of our LinkedIn profiles. This data includes information about the types of content users view or interact with, as well as the actions they take. In addition, details about the devices used are collected, such as IP addresses, operating system, browser type, language settings, and cookie data, as well as information from user profiles, such as job function, country, industry, hierarchy level, company size, and employment status. Privacy information on the processing of user data by LinkedIn can be found in LinkedIn's privacy notices: https://www.linkedin.com/legal/privacy-policy.
We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which, among other things, regulates which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of data subjects (i.e., users can, for example, address requests for information or deletion directly to LinkedIn). The rights of users (in particular the right to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. The joint responsibility is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company based in the EU. The further processing of the data is solely the responsibility of LinkedIn Ireland Unlimited Company, in particular regarding the transmission of data to the parent company LinkedIn Corporation in the USA; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.linkedin.com; Privacy policy: https://www.linkedin.com/legal/privacy-policy; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa). Opt-out option: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. - Pinterest: Social network, enables sharing photos, commenting, liking and curating posts, sending messages, subscribing to profiles; Service provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.pinterest.com. Privacy policy: https://policy.pinterest.com/de/privacy-policy.
- Snapchat: Social network, enables sharing photos and videos, commenting and liking posts, sending messages, subscribing to profiles and pages; Service provider: Snap Inc., 3000 31st Street, Santa Monica, California 90405 USA; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.snapchat.com/; Privacy policy: https://www.snap.com/de-DE/privacy/privacy-policy. Basis for third-country transfers: Standard Contractual Clauses (https://www.snap.com/en-US/terms/standard-contractual-clauses).
- X: Social network; Service provider: X Internet Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://x.com. Privacy policy: https://x.com/de/privacy.
- YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Opt-out option: https://myadcenter.google.com/personalizationoff.
- Xing: Social network; Service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.xing.com/. Privacy policy: https://privacy.xing.com/de/datenschutzerklaerung.
Plugins and embedded functions and content
We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos, or city maps (hereinafter uniformly referred to as "content").
The integration always requires that the third-party providers of this content process the IP address of the users, as without the IP address they would not be able to send the content to their browser. The IP address is therefore necessary for the display of this content or functions. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Through the "pixel tags", information such as visitor traffic on the pages of this website can be evaluated. The pseudonymized information can also be stored in cookies on the users' device and, among other things, contain technical information about the browser and operating system, referring websites, visit time, and other information about the use of our online offering, but also be combined with such information from other sources.
Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is the permission. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economical, and user-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
- Types of data processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, time data, identification numbers, involved persons); Location data (information on the geographical position of a device or person); Event data (Facebook) ("Event data" are information sent to the provider Meta, for example via Meta pixels (be it via apps or other channels), and relate to individuals or their actions. This data includes, for example, details of website visits, interactions with content and functions, app installations, and product purchases. The processing of event data aims to create target groups for content and advertising messages (Custom Audiences). It is important to note that event data does not include actual content such as comments written, no login information, and no contact information such as names, email addresses, or phone numbers. "Event data" is deleted by Meta after a maximum of two years, and the target groups formed from it disappear with the deletion of our Meta user accounts.); Contact data (e.g., postal and email addresses or phone numbers). Content data (e.g., textual or visual messages and posts and related information, such as authorship or creation time).
- Affected individuals: Users (e.g., website visitors, users of online services).
- Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; Reach measurement (e.g., access statistics, recognition of recurring visitors); Tracking (e.g., interest/behavior-based profiling, use of cookies); Audience targeting; Marketing. Profiles with user-related information (creation of user profiles).
- Retention and deletion: Deletion according to information in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods can be stored on users' devices for a period of two years).
- Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
Further information on processing processes, procedures, and services:
- Facebook Plugins and Content: Facebook Social Plugins and content - This may include, for example, content such as images, videos, or texts and buttons that allow users to share content from this online offering within Facebook. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/ - We, together with Meta Platforms Ireland Limited, are jointly responsible for the collection or receipt as part of a transfer (but not further processing) of "event data" that Facebook collects via Facebook Social Plugins (and content embedding functions) executed on our online offering, or receives as part of a transfer for the following purposes: a) display of content and advertising information that corresponds to the presumed interests of users; b) delivery of commercial and transactional messages (e.g., addressing users via Facebook Messenger); c) improvement of ad delivery and personalization of functions and content (e.g., improving the detection of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which specifically regulates which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of data subjects (i.e., users can, for example, direct requests for information or deletion directly to Facebook). Note: If Facebook provides us with metrics, analyses, and reports (which are aggregated, i.e., do not contain information about individual users and are anonymous to us), this processing does not take place within the framework of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook-EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
- Google Fonts (provided on our own server): Provision of font files for user-friendly display of our online offering; Service provider: Google Fonts are hosted on our server, no data is transmitted to Google; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
- Google Fonts (retrieval from Google Server): Retrieval of fonts (and symbols) for the purpose of technically secure, maintenance-free and efficient use of fonts and symbols with regard to up-to-dateness and loading times, their uniform display and consideration of possible license restrictions. The IP address of the user is communicated to the font provider so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted, which are necessary for the provision of the fonts depending on the devices used and the technical environment. This data may be processed on a server of the font provider in the USA - When visiting our online offering, users' browsers send their browser HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving the fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) from Google Fonts and then the fonts specified in the CSS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of the website visitors, and the referrer URL (i.e. the website on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and they are not analyzed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent, and referrer URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a specific font family is requested. With the Google Fonts Web API, the user agent must adjust the font that is generated for the respective browser type. The user agent is primarily logged for debugging and used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts "Analytics" page. Finally, the referrer URL is logged so that the data can be used for production maintenance and an aggregated report on the top integrations can be generated based on the number of font requests. According to its own information, Google does not use any of the information collected by Google Fonts to create profiles of end-users or to display targeted advertisements; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: https://developers.google.com/fonts/faq/privacy?hl=de.
- Font Awesome (provided on our own server): Display of fonts and icons; Service provider: The Font Awesome Icons are hosted on our server, no data is transmitted to the provider of Font Awesome; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
- Google Maps: We integrate the maps service "Google Maps" from the provider Google. The processed data may include, in particular, IP addresses and location data of the users; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://mapsplatform.google.com/; Privacy Policy: https://policies.google.com/privacy. Basis for third-country transfers: Data Privacy Framework (DPF).
- Instagram Plugins and Content: Instagram Plugins and content - This may include, for example, content such as images, videos or texts and buttons that allow users to share content from this online offering within Instagram. - We, together with Meta Platforms Ireland Limited, are jointly responsible for the collection or receipt as part of a transfer (but not further processing) of "event data" that Facebook collects via Instagram functions (e.g., content embedding functions) executed on our online offering, or receives as part of a transfer for the following purposes: a) display of content and advertising information that corresponds to the presumed interests of users; b) delivery of commercial and transactional messages (e.g., addressing users via Facebook Messenger); c) improvement of ad delivery and personalization of functions and content (e.g., improving the detection of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which specifically regulates which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of data subjects (i.e., users can, for example, direct requests for information or deletion directly to Facebook). Note: If Facebook provides us with metrics, analyses, and reports (which are aggregated, i.e., do not contain information about individual users and are anonymous to us), this processing does not take place within the framework of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook-EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com. Privacy Policy: https://privacycenter.instagram.com/policy/.
- MyFonts: Fonts; data processed in the context of font retrieval includes the anonymized identification number of the webfont project, the URL of the licensed website, which is linked to a customer number to identify the licensee and the licensed webfonts, and the referrer URL; the anonymized webfont project identification number is stored in encrypted log files with such data for 30 days to determine the monthly number of page views; after such extraction and storage of the number of page views, the log files are deleted; Service provider: Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.myfonts.co. Privacy Policy: https://www.myfonts.com/info/legal/#Privacy.
- X Plugins and Content: Plugins and buttons of the "X" platform - This may include, for example, content such as images, videos or texts and buttons that allow users to share content from this online offering within X; Service provider: X Internet Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://x.com/de; Privacy Policy: https://x.com/de/privacy, (Settings: https://x.com/personalization); Data Processing Agreement: https://privacy.x.com/en/for-our-partners/global-dpa. Basis for third-country transfers: Standard contractual clauses (https://privacy.x.com/en/for-our-partners/global-dpa).
- YouTube Videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Option to object (Opt-Out): Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for ad display: https://myadcenter.google.com/personalizationoff.
- YouTube Videos: Our online offering embeds videos stored on YouTube. The integration of these YouTube videos takes place via a special domain using the "youtube-nocookie" component in the so-called "enhanced privacy mode". In "enhanced privacy mode", until the video starts, only information, including your IP address and information about your browser and your end device, may be stored on your end device in cookies or by similar procedures that YouTube needs for the output, control and optimization of the video display. As soon as you play the videos, additional information for analyzing user behavior and for storing in the user profile and for personalizing content and advertisements can be processed by YouTube. The storage period for cookies can be up to two years; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF). Further information: https://support.google.com/youtube/answer/171780?hl=de-DE#zippy=%2Cturn-on-privacy-enhanced-mode%2Ferweiterten-datenschutzmodus-aktivieren.
- Vimeo Video Player: Integration of a video player; Service provider: Vimeo Inc., 555 West 18th Street New York, New York 10011, USA; Legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://vimeo.com; Privacy Policy: https://vimeo.com/legal/privacy; Data Processing Agreement: https://vimeo.com/legal/enterprise-terms/dpa. Basis for third-country transfers: Standard contractual clauses (https://vimeo.com/legal/enterprise-terms/dpa).
Changes and Updates
We kindly ask you to regularly inform yourself about the content of our privacy policy. We will adapt the privacy policy as soon as changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g., consent) or other individual notification.
If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and we ask you to verify the information before contacting them.